Grey Australia buys healthcare agency

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SYDNEY -- Grey Advertising Australia has bought Sydney healthcare agency Roger Riggs as the first in a chain of healthcare offices it plans to establish in the antipodes.

Managing Director Barry Anderson says the new agency Grey Healthcare will aim to pick up the Australasian business of Grey International's healthcare clients, which include SmithKline Beecham, Schering and Boots. Both sides remain tightlipped about the price, but Roger Riggs' billings are around $1 million.

Grey Australia plans a second Grey healthcare agency in Auckland, New Zealand in September and a third in Melbourne later this year. Its Sydney purchase follows recent local moves into the healthcare field by McCann-Erickson, which snapped up CWFS Agency in April, and George Patterson Bates, which bought Gracie Advertising last month.

Internationally, Grey Healthcare operates in 14 countries with worldwide billings of around $250 million.

Copyright August 1996 Crain Communications Inc.

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