Grey Hong Kong grows interactive division with

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HONG KONG--Grey Worldwide has set up here, a group of five Internet service companies that includes 4-year-old Grey Interactive and Beyond Interactive, which opened in April. already has two clients, Volkswagen in China and a new Hong Kong portal, (

"There is a need for Beyond Interactive here, because other online sales companies such as DoubleClick Asia and 24/7 try to represent both Web companies and advertisers. We only work for our clients," says Viveca Chan, chairman-CEO of Grey Hong Kong and China.

The other divisions in the new group -- G-edge Consult, MediaCom Digital and Gi Direct -- will open by the end of 2000 in Hong Kong and China and could be expanded into key Asian Internet markets, such as Australia, South Korea, Japan, Taiwan and Malaysia. also includes Grey Ventures, an "incubator" venture capital division that Ms. Chan hopes will keep her staff from hopping to dot-coms with lucrative stock options.

Copyright April 2000, Crain Communications Inc.

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