Grey to merge with Callegari Berville in France

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LONDON--Grey Global Group has merged its advertising, direct marketing and sales promotion operations in France with those of leading French independent marketing communications group Callegari Berville.

The Paris offices of Grey Worldwide, Grey Global Group's ad agency network, and Callegari Berville will be merged into a single unit to trade under the name Callegari Berville Grey. It will operate as part of the Grey Worldwide network. The Omaha and Addresse subsidiaries will become part of the wider group of Grey Global Group's specialist communications companies, covering direct marketing, interactive, public relations, public affairs, sales promotion, healthcare and media.

With combined revenue of $42.2 million and a total staff of 430, the Callegari Berville Grey agency's clients will include 3M, Bank Credit du Nord, Beghin Say, British-American Tobacco, Castorama, Cetelem, Danone, Electricite de France (EDF), Eurocos, Findus, Globalstar, ICI Dulux Paint, Mars, Miele Dishwashers, Novartis, Oracle, Procter & Gamble Co., SmithKline Beecham, Stafford-Miller, Stella Artois Group and Swiss Life.

Pierre Callegari will become president-director general of Groupe Grey Communication and Pierre Berville will become president-director general-executive creative director of the merged Callegari Berville and Grey advertising agencies.

Jacques Hebert, former president-director general of Groupe Grey Communication and Grey Paris, has taken up the position of exec VP with, one of Grey's current clients.

Commenting on the merger, Grey Global Group Chairman-CEO Ed Meyer says: "This merger underscores Grey's commitment to the European marketing arena and, specifically, how important the French market is to the overall vision of the Grey Global Group."

Copyright July 2000, Crain Communications Inc.

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