Grey rejiggers on West Coast

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Grey Worldwide reorganized its Western Division offices, naming John Crosson, 38, president-chief operating officer from VP-managing director, and Peter Mooney, 46, president-chief creative officer from exec VP-creative director in the Los Angeles office. In San Francisco, Kieran Hannon, 38, becomes president-chief operating officer from exec VP and co-managing director. They succeed CEO Jeff Alperin, 46, who's leaving. All three will report to Robert Berenson, vice chairman-general manager of Grey Global Group. At the same time, Grey is relaunching its media planning and buying groups in the two cities as MediaCom.

Copyright August 2000, Crain Communications Inc.

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