Grey behind wheel for Hachette project

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Hachette Filipacchi Magazines' New Media Division assigned the relaunch of the site,, to Grey Global Group. Spending was undisclosed, as were the names of contending agencies. Grey Worldwide, New York, will handle the ad campaign and Grey sibling shop MediaCom Digital will oversee traditional and non-traditional media planning and buying. The new campaign will begin in the first quarter of 2001.

Copyright November 2000, Crain Communications Inc.

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