Griffin Bacal cutting two-thirds of staff

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Omnicom Group's Griffin Bacal, New York, facing a grim future in the wake of losing Hasbro work, is cutting two-thirds of its staff, according to an individual familar with the decision. The agency will scale down from approximately 75 employees to 24. Half of the departing employees will be absorbed by parent agency DDB New York, while the remaining group will be laid off. The remaining core group of Griffin Bacal will be led by Paul Kurnit, current president and chief operating officer; former co-chairmen Tom Griffin and Joe Bacal are retiring. Hasbro in the past month consolidated its estimated $100 million toy account at DDB; the work had been split among Griffin Bacal, Grey Worldwide and Rotter Kantor. It then consolidated its estimated $85 million to $100 million games business at Grey and Jordan McGrath Case & Partners/Euro RSCG; Griffin Bacal had handled the largest portion of that business.

- Wendy Davis

Copyright December 2000, Crain Communications Inc.

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