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(May 11, 2001) -- Piaggio USA, which opens its seventh U.S. Vespa motor scooter boutique this weekend in Lincoln Park, Ill., hired Nico Network, Los Angeles, to handle event marketing and a celebrity-outreach program.

DePlano Group, New York, handles Vespa's estimated $8 million ad account, which has been regional since the first store opened in Los Angeles last fall. Vespa, last sold in the U.S. in 1982, plans to open at least 35 sites by year's end.

Renee Tuzee recently joined Piaggio as vice president of marketing from indie agency Hoffman York Pacific, Los Angeles, where she was managing partner. -- Jean Halliday

Copyright May 2001, Crain Communications Inc.

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