Growls of appreciation

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Kellogg Co. today launches its first TV spot in six years featuring original creative in an effort to reach out to Hispanic consumers. The spot features a hip, young shopper in a grocery store who flirtatiously growls at women he encounters, only to find himself on the other side of a growl when he's confronted by a silver-haired woman who eyes him and his cart of Frosted Flakes. The commercial breaks in morning shows on Univision. Leo Burnett USA's Hispanic unit, Lapiz, Chicago, created the spot, which will be supported by TV, radio and in-store promotions.
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