GSD&M wins $35 mil HMO account

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The health maintenance organization United Health Care officially awarded its $25 million to $35 million advertising account to GSD&M, Austin. The prior agency was Campbell Mithum Esty. GSD&M had previously been the agency for the parent company United Health Group. GSD&M already created an ad for the national health maintenance organization that broke on CNBC, MSNBC, CNN and Fox News Network earlier this month.

Copyright November 2000, Crain Communications Inc.

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