GTE files suit against AT&T

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GTE on Monday filed a lawsuit in federal court in Dallas to stop a negative advertising campaign against the company by AT&T. The lawsuit charges that AT&T ads attacking the reliability of GTE's long distance network and claiming an AT&T "guarantee" for long distance are false and misleading.

The lawsuit states that the ads constitute unfair competition on the part of AT&T by "spreading confusion and deceit in the marketplace" as the two companies compete head-to-head for long distance customers in the states of Florida, Texas and Washington.

GTE is asking the court to order AT&T to stop the advertising, to issue a public apology and retraction, to pay GTE expenses and to award GTE damages for the injury to the company's reputation and goodwill with its customers..

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