Guarding its turf: GlobalHue

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WHO THEY ARE: Formerly known as Don Coleman Advertising, Southfield, Mich., an African-American agency, and Hispanic shop Montemayor & Asociados, San Antonio. Backed by Interpublic Group of Cos.

Mysterious Asian agency Mr. Coleman is negotiating to buy, believed to be General Motors Corp's Asian shop Innovasia.

BEST KNOWN FOR: Kmart and Chrysler.

CHRYSLER CONNECTION: GlobalHue is incumbent.

CHANCES: Disadvantages of incumbency, plus Montemayor's new creative director Pablo Buffagni quit to avoid moving to Detroit. Secrecy surrounding Asian partner raises questions.

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