News Your Guide to the Multicultural Mainstream Everything You Need to Know About the Upcoming New Majority, From Voting to Shopping to Tweeting Published on April 06, 2015. Gift Article Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. URL copied to clipboard! × READ THIS NEXT Ad Age DEI Council Tipping Point: The Majority Will Become the Minority by 2044 The new multicultural mainstream impacts entertainment, ads, food, sports ... and everything. The marketer's challenge is getting it right. Multicultural Consumers by the Numbers: From Shopping to Tweeting Here's what you need to know about how various ethnic groups are growing -- and shrinking -- and how they're spending money. In Living Color: Diversifying TV Is Good for Advertisers Diversifying the face of TV is not only the decent thing to do, it's also good for business. How Marketers Can Reach Mobile-Obsessed Multicultural Millennials A high percentage of Hispanic and black millennials access the internet on their phones only. That has big implications for marketers. A Tale of Two Agencies Tackling Multicultural Market and More How Hispanic independent shop Grupo Gallegos and Deutsch's DLAtino are adapting to the new reality. For Politicians, Custom Data Is Key to Reaching Ethnic Voters The electorate is shifting dramatically, with fewer white voters and more Hispanic, Asian and African-American voters than ever before. CPG Cuts Put Pressure on Multicultural Units As CPGs look for effficiency, more multicultural marketing moves to brand groups. Retailers Duke It Out for Hispanic Shoppers' Dollars With Hispanic buying power poised to hit $1.5 trillion, retailers are shifting to digital and adopting creative centered on the market. Shaking Up the Ethnic-Care Aisle From Walker & Co.'s Bevel to L'Oreal USA, brands are rethinking and revamping their approaches to the African-American market. Taste Test: Ethnic Flavors Go Mainstream A stroll through the local supermarket is becoming increasingly worldly now that multicultural tastes have made flavors once considered exotic more mainstream. Toyota's 'Mas Que Un Auto' Is More Than Your Average Campaign Toyota's 'Mas Que Un Auto' Hispanic campaign allows drivers to personalize their car with custom name badges. In this article: Agencies Beauty/Fashion CPG Digital Marketing & Ad Tech News Entertainment Marketing News & Strategy Media News Packaged Food Politics Retail and E-commerce Technology Most Popular 33 ad execs predict how Trump’s election will impact marketing Inside advertising’s identity-based targeting crisis—how marketers and ad tech are responding 9 AI tools agencies are embracing right now WHAT TO READ NEXT Ad Age DEI Council Tim Nudd joins Ad Age as Creativity editor Ad Age 2022 Diversity Council Dan Peres named Ad Age president Auto sales trends explained in 8 charts Ascential sells MediaLink to United Talent Agency for $125 million What will the omicron variant mean for New York City? Ad Age 2021 holiday social commerce guide