GuruNet changes name, direction

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GuruNet Corp. changed its name Nov. 7 to Atomica Corp. and announced a change in business plans to market its knowledge management services to corporations. The award-winning Atomica provides an application that can be downloaded into Windows or Palm devices, which enables users to easily look up definitions of words by highlighting an item. There is also a Web version available. The San Mateo, Calif.-based, Atomica also named several executives to new positions: Mike Stangl, formerly VP-professional services at software company Versata, has been named VP-sales and professional services for Atomica; Jake Silverman, formerly a principal investor at Thomas Weisel Partners, is VP-finance; and Richard Berger, for1 merly marketing director with Internet company Financial Engines, is VP-product management.

Copyright November 2000, Crain Communications Inc.

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