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Hewlett-Packard Co. appointed Publicis, London, to its $30 million pan-European PC account, dropping Saatchi & Saatchi Advertising after a pitch that also involved McCann-Erickson Worldwide and D'Arcy Masius Benton & Bowles.

Saatchi keeps the company's printer account and other assignments in Europe.

The move, however, is another blow to Saatchi, HP's lead global shop. HP is reviewing the $40 million U.S. printer and peripherals account that was handled by Saatchi's San Francisco office.

Sister shop Team One, El Segundo, Calif., is fighting to save that account; but if it fails it is possible HP's $15 million-to-$20 million Pavilion home PC account could exit Saatchi, San Francisco, for the new printer shop.

The San Francisco office last week dismissed 14 employees.


In the printer review, HP last week picked Team One; Fallon McElligott, Minneapolis; Goodby, Silverstein & Partners, San Francisco; and Rubin Postaer & Associates, Santa Monica, Calif., as finalists. Select Resources International, Los Angeles, is managing that review.

In Europe, Publicis impressed HP with its work for Intel Corp.-which recently moved to Euro RSCG-and with a proprietary electronic system used to manage advertising, said Garth Phillips, HP's advertising manager for the European personal information products group.


In another European PC review, Olivetti is expected to announce this week the winner of its estimated $15 million account, currently split between two Italian agencies. Ammirati Puris Lintas, which handles Compaq Computer Corp. in the U.S., is pitching, along with SMI, a U.K. agency specializing in high-tech clients, and incumbents Barbella Gagliardi Saffirio, owned by D'Arcy Masius Benton & Bowles, and Pirella Gottsche Lowe.

Meanwhile, HP is rolling out the Pavilion home PC in Europe. As in the U.S., the marketer initially will rely on retail promotions rather than advertising.

Contributing: Alice Z. Cuneo.

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