H&R Block readies $40 mil campaign

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H&R Block breaks an estimated $40 million campaign late this month from new agencies Young & Rubicam and Wunderman Cato Johnson, both Chicago, featuring network TV, direct mail, in-store and online promotions. Included will be contests targeting college kids themed "H&R Rock" and "Taxing Times," accessible through the tax preparer's redesigned Web site.

Copyright November 1996, Crain Communications Inc.

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