Hachette names new top execs for Australia

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HONG KONG -- French-based publishing giant Hachette Filipacchi Asia-Pacific, which has just ended its seven-year joint publishing venture with Kerry Packer's Australian Consolidated Press, has named Marina Go the new editor in chief of Elle Australia and Karim Temsamani managing director of the company's new direct subsidiary, Hachette Filipacchi Medias Australia.

Go joins from Australian Good Taste Magazine, of which she was launch editor and, most recently, publisher. Temsamani has worked for the company in Asia Pacific since 1995, latterly as associate publisher of Elle in Korea. Temsamani's appointment is effective immediately; Go joins on July 21.

Under Temsamani's tenure, Elle Korea claims to have increased its advertising market share to 21% and the company launched the movie magazine Premiere. "Elle was the first international title into Korea, but while I was in Seoul we saw the launch of Figaro, Marie Claire, Vogue and Harper's Bazaar, plus ten more titles, so I know about competition," he says.

Among Go's aims are plans to expand the depth of Elle Australia's feature content to match the "full and focused lives" of its readers, who "do not just live and breathe fashion," she says. The first Hachette- produced Elle will be in August.

Christine Brendle, Hachette's Asia-Pacific president and CEO, said at the end of June that Elle's "flat" recent performance in Australia was "nothing to be ashamed of" and its share of the advertising pie, affected by the success of Murdoch magazines' Marie Claire, was "stable but growing". Its latest audited circulation was 66,492.

Hachette has announced that it plans to launch six new titles in Australia and New Zealand by 2000, in addition to the existing Elle and Top Model magazines.

Copyright July 1997, Crain Communications Inc.

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