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(Sept. 7, 2001) HONG KONG -- Hachette Filipacchi Medias, a unit of France's Lagardere, is todivide the nine Asia/Pacific countries that formerly operated as one group into two separate business units reporting to Jean-Paul Denfert-Rochereau, CEO-International and chairman of each new branch.

The new structure, effective Oct. 1, reflects the increased volume of Hachette Filipacchi's business in the region, as well as the resignation of Hong Kong-based Christine Brendle, president-CEO of Hachette Filipacchi Asia/Pacific, who will leave the company at the end of September.

Japan and South Korea now fall under the responsibility of Philippe Guelton, president of Hachette Fujingaho in Japan. Mr. Guelton will assume the title of CEO, North Asia, and will be based in Tokyo.

Greater China, Singapore, Thailand, Indonesia and Australia are now the responsibility of Victor Visot, previously managing director of Film Office, a subsidiary of Hachette Filipacchi France. Mr. Visot has been promoted to CEO for Greater China, Southeast Asia and Australia and will be based in Hong Kong.

"The revenue of Hachette Filipacchi in Asia/Pacific has grown more than six-fold in the past six years," said Gerald de Roquemaurel, worldwide chairman-CEO of Hachette Filipacchi in Paris. "In addition to the eight Asian editions of our flagship title Elle, we have now over 25 other magazines in our portfolio, plus a successful custom publishing business."

Mr. Guelton joined Hachette Filipacchi in New York in 1990 and became international controller in 1992. In September 1997, he moved to Tokyo as vice president of Asia and managing director at Hachette Filipacchi Japan. Following the acquisition of the Japanese publishing company Fujingaho, and its merger with Hachette Filipacchi Japan, he became managing director of Hachette Fujingaho.

Mr. Visot has been with Hachette Filipacchi in France for several years and most recently ran the Film Office, a fully owned Hachette subsidiary engaged in video distribution. Previously he held top management responsibilities in several industrial companies including Polaroid and American Standard. -- Normandy Madden

Copyright September 2001, Crain Communications Inc.

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