Hallmark acquires Gift Certificate Center Co.

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Hallmark Cards acquired Gift Certificate Center Co., a gift certificate marketer. GCC owns two e-commerce sites, premierechoiceaward.com, which targets business-to-business sales incentive and recognition business, and giftcert.com, which sells gift certificates directly to consumers. Financial terms were undisclosed.

Copyright May 2000, Crain Communications Inc.

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