Hallmark takes stakes in gift sites

Published on .

Hallmark.com, a division of Hallmark Cards, has taken an equity stake in Cheryl&Co., a gourmet food and gift retailer. Hallmark said it plans to offer co-branded offerings with Cheryl&Co. and jointly develop products with the retailer for the holidays. Hallmark.com also took an equity position in gift e-tailer RedEnvelope. Hallmark has also formed alliances with Gift Certificate Center and MyFamily.com. Terms of the deals were not disclosed.

Copyright October 2000, Crain Communications Inc.

Most Popular
In this article: