Hansen's extends brand beyond bottle

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Hansen's Natural has created a new Food & Specialty division under which it plans to expand beyond its existing beverage products. The first products to come out of the unit are a line of four Hansen's Natural gourmet cereals and four Hansen's Natural bars, both of which are just rolling out on the West Coast. The lines are expected to go national by February, and additional products, including specialty beverages and other snack items, will be added next year. Julie Holbrook, VP of the new division, said advertising plans are still in development.

Copyright October 2000, Crain Communications Inc.

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