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"Stop commuting, start driving," says the voice-over in this new TV spot for General Motors Corp.'s new Oldsmobile Alero sporty sedan and coupe, breaking Sept. 1. Leo Burnett USA, Chicago, created the edgy, $35 million campaign. Teaser spots broke earlier this month urging consumers to enjoy their drive home. Print breaks in September monthlies and newsweeklies Aug. 31.
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