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The Hardee's Girls crow about new Choice Values, 99 cent sandwiches and $1.99 meals, in a TV campaign that kicked off May 29 from Hardee's Food Systems. In the commercials created by Deutsch, New York, the elderly spokeswomen hit the talk show circuit, visiting with hosts Joan Rivers and Regis Philbin. The new, permanent value menu from Hardee's will compete in a summer stuffed with big promotions from other fast-food chains.
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