Harley launches Chrome card

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Harley-Davidson, Minneapolis, launches the Harley-Davidson Chrome Visa card nationally this month with a win-a-Harley sweepstakes. TargetCom, Chicago, handles strategy and direct mail for the card, for Harley subsidiary Eaglemark Financial Services, Chicago. The sweepstakes offers a new Harley weekly for 52 weeks and gift certificates for Harley merchandise.

Copyright August 1997, Crain Communications Inc.

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