NEW YORK (AdAge.com) -- Harris Interactive has cut 8% of its U.S. staff, or 51 employees -- an indication that even high-growth sectors of the business such as market research are taking steps to weather the economic storm.
On a global basis, Harris has about 950 staffers and annual revenue close to $240 million. Havas Chairman Vincent Bollore holds a 14.9% stake in the company.
The Rochester, N.Y.-based independent firm known for its public-opinion polls made the reductions across various positions, including research, operations, sales and marketing.
The layoffs come as newly installed President-CEO Kimberly Till undertakes a restructuring of Harris's U.S. business, including senior-management changes. Ms. Till joined Harris in October from Taylor Nelson Sofres North America in the midst of that company's sale to WPP.
As a result of the cuts, Harris will have to take a $2.4 million charge, but the moves are estimated to save the company as much as $6 million annually.