Hasbro wins Teletubbies toy rights in Latin America

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CARACAS--U.S. toy manufacturerHasbro has won exclusive licensing rights to make Teletubbies' toys and related products throughout Latin America. Steve Rice, public relations manager for Itsy Bitsy Entertainment, U.S.-based distributor of the British smash kids show, says Hasbro made the approach. Itsy Bitsy and the show's producers, Ragdoll Productions (U.K.) Ltd., liked Hasbro's ideas and have given it the green light. Teletubbies is already on the air in Brazil and will launch in Mexico, Venezuela and nine other Latin countries this April.

Copyright February 1999, Crain Communications Inc.

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