Hausman named rainmaker at D'Arcy

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In an effort to fortify its new-business initiatives, D'Arcy Masius Benton & Bowles has hired Benson Hausman as senior VP-director of business development for its New York office.

Mr. Hausman, 30, joins the agency from Kirshenbaum Bond & Partners, New York, where he was exec VP-business development. In the newly created role, Mr. Hausman will canvass for new clients as well as try to bolster the New York office's cachet.

This move comes three months after D'Arcy tapped Lance Smith as president of its New York, St. Louis and Canadian offices. Mr. Smith said Mr. Hausman will play a "lead role" both in establishing new clients and exploring joint ventures.

"We felt it was important to get a person in to help us in a professional way," Mr. Smith said, adding Mr. Hausman also will "contribute to our strategic positioning in the marketplace."

Mr. Smith said the agency will take an "aggressive approach" to ferret out new-business leads, and added: "To not have someone fully dedicated to this office was shortsighted."

Mr. Hausman joins following a blue-chip new-business run by D'Arcy in 1999. The office nabbed clients including Capital One, Pillsbury Co., Sprint ION and Vanity Fair/Bestform Intimates. Previously, development of business leads was handled by North American agency management.

The agency's current client roster also includes Coca-Cola Co., Mars Inc., and Procter & Gamble Co.


Mr. Hausman's hire is the latest in a string of changes at D'Arcy. In the past year alone, the agency launched a multitude of global initiatives. The agency recently created a trans-Atlantic team and rebranded itself worldwide as "D'Arcy." In November, D'Arcy's parent, MacManus Group, announced a merger with Leo Group, Chicago.

D'Arcy last week also hired a new worldwide training and development director, Leland Barnecut. Mr. Barnecut previously was a consultant with Coopers & Lybrand.

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