Advertising is a global business, but few employees get real benefit from working for multinational companies. The Havas Lofts program is an attempt to put that right, giving staff the opportunity to work in a new agency in a new city for a month at a time.
Toward the end of last year, 20 people swapped around between Havas agencies in New York, Paris and London, and found that the experience of living and working in a different culture -- even for just a month -- had a big impact.
Jessica Klein, who moved from New York to London, was baffled by the tea breaks. "Whenever my colleagues got up from their desk, they graciously offered to make everyone a cup of tea," she said. "That is unheard of in New York. We are just so consumed in our own day and the way we like our coffee, we simply do it all ourselves, all the time." The same sharing ethos, she found, applied to working practices.