Havas targets sports marketing

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Havas Advertising, Paris, created Havas Advertising Sports, a new unit that will be its platform for expansion in sports advertising and marketing in France and internationally. Havas Advertising Sports will combine the activities of three of Havas' existing specialized agencies (Jour J, LMG and PB Conseil), with combined revenue of $32 million. Havas said under its global expansion strategy for the unit, it seeks to quadruple revenue through acquisitions and internal growth within three years, by which time half its sports marketing business will be outside France.

Copyright June 1999, Crain Communications Inc.

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