HBO kicks off $8 mil campaign for miniseries

Published on .

Home Box Office is launching its largest ad campaign ever, for the Tom Hanks-produced "From the Earth to the Moon" miniseries. Ads bow Feb. 22 after the Olympics. Spending is an estimated $8 million; Intralink Film Graphic Design, Los Angeles, is handling.

Copyright February 1998, Crain Communications Inc.

Most Popular
In this article: