Hearst, Bertolli partner on HomeArts

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Hearst New Media's HomeArts has struck a deal with Bertolli Olive Oil to create a mini-site that links to its network. Instead of creating its own Web site, Bertolli has chosen to take advantage of HomeArts' target audience: women on the Web that are educated, interested in healthy cooking and lifestyles.

Copyright May 1997, Crain Communications Inc.

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