Hearst sells boating, sports title

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Hearst Corp., New York, agreed to sell Motor Boating & Sailing to Times Mirror Magazines, and Sports Afield to SA Acquisition Corp., a company headed by Robert E. Petersen, founder and former chairman of Petersen Publishing. Times Mirror will add Motor Boating & Sailing to its existing marine titles, Salt Water Sportsman and Yachting. Mr. Petersen, who founded the special-interest magazine company now owned by U.K.-based Emap, plans to relaunch the Sports Afield brand, established in 1887, "into the 21st century.''

Copyright December 1999, Crain Communications Inc.

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