Hearst sets up 'Good Housekeeping' in Japan

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NEW YORK -- The American women's magazine Good Housekeeping will launch a Japanese edition - the magazine's 12th international edition - in November. It will go on sale on newsstands in Japan November 4.

"Good Housekeeping is well-known globally for winning the trust and confidence of its readers as it addresses quality of life matters and key social concerns," says George Green, president of Heart Magazines International.

Advertisers in the November issue will include Shiseido, Kanebo, Estee Lauder, Kao, Procter & Gamble, Suntory, NEC, Fujitsu, Microsoft, Toyota, Nissan, Honda, Panasonic, Toshiba and Sony.

The magazine will have a print run of 300,000 for its first issue. The Japanese edition will be published by Nikkei Home Publishing, Inc. in Tokyo and printed in A4 size. It will be sold nationally in bookstores and newsstands at a cover price of $4.20.

Hiroko Kumita Kumita is editor in chief of the edition and is one of the first women to be named editor in Japan.

Copyright June 1997, Crain Communications Inc.

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