Heinz cooks up Boston Market line

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H.J. Heinz Co., Pittsburgh, today unveils its line of premium frozen side dishes and entrees under the Boston Market Home Style Meals banner. The line will debut initially in West Coast markets by the end of this month and is expected to roll national by next April. Heinz President-CEO William Johnson projected the Boston Market line will reach sales of $200 million over the next two years with help from $29 million in marketing support that will include a print, radio and TV campaign from DDB Worldwide, San Francisco, as well as extensive promotions.

Copyright September 1999, Crain Communications Inc.

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