Heinz USA, Pittsburgh, said specialty food marketer Hain Food Group, Uniondale, N.Y., will take over marketing and distribution of Heinz's Earth's Best organic baby foods through natural food stores. Heinz will continue to handle marketing of the line through supermarkets and other mass market channels. Heinz said Hain Food Group is the single largest supplier of product to natural food stores in the U.S. Hain already distributes Weight Watchers-branded dry and refrigerated weight-control products to natural food stores under license to Heinz. Sterling-Rice Group, Boulder, Colo., handles Earth's Best.
Copyright May 1998, Crain Communications Inc.