Hertz pushes fall promo

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Hertz Corp., Park Ridge, N.J., kicks off a national newspaper ad campaign Thursday from Wells Rich Greene BDDP, New York, to promote its new fall pricing promotion. Hertz will offer its so-called "Easy Rate" of $29.99 per day for compact cars, $34.99 for mid-size and $39.99 for full-size from Aug. 28 through Oct. 15.

Copyright August 1997, Crain Communications Inc.

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