Hess-Wahl Lane BRADY'S BUNCH

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From The New York Times of March 17, by Trip Gabriel, yet another reason to despair: "At America's journalism and mass communications schools, there are more students majoring in public relations today than in print reporting and editing."

And another: New York Post diet doc and columnist Stuart Berger died recently at age 40, reportedly while wearing a black negligee and weighing 365 pounds.

Don Kummerfeld of Magazine Publishers of America reminds me the Folio: Spring conference of magazine pros will be held May 16 to 19 at the New York Hilton.

Aldina Tracey was named media relations manager for Black Enterprise magazine.

If you were one of those who thought Psychology Today long ago went down the tubes, listen up: Sussex Publishers (the owners) are boosting the rate base from 260,000 to 325,000 effective the July/August issue.

The great Jack Avrett tells me those American Advertising Federation awards for ad people 40-and-under will be handed out this year Nov. 8 at New York's Plaza.

John Miller of Hachette Filipacchi reports Home magazine's ad pages were up 33% in the first quarter, Elle Decor's ads were up 68% for the same period, and Metropolitan Home's May/June issue will be a crackling 110% ahead of the same period in '93.

Terrence W. Russell of Automobile says the eighth anniversary issue, this month's, is their biggest ever for ads, with 104 pages of same.

Dan Miller, longtime Crain Communications VP and publisher, is the new chairman of the Illinois Commerce Commission, regulating publicly held utilities in gas, electricity and telecommunications in the state. Gas bill up? Complain to Dan!

I like Mark Shields' new dance partner on MacNeil/Lehrer, this fellow Paul Gigot of The Wall Street Journal. As I like my "gigot" in general, rare and with a dab of Dijon.

Hearst's Country Living hit all-time highs in both circulation and ad pages in 1993, the mag's 15th year.

A tribute to the late Glen Fortinberry of Ross Roy Group (he died last August) to raise money for the Leukemia Society of America, is set for April 23 at the firm's HQ in Bloomfield Hills, Mich. The chairman of Kmart, Chrysler, Little Caesars and other clients will join the governor and Lee Iacocca in remembering Glen.

Debra Gaynor joined Bozell PR/New York as managing director, healthcare marketing.

Kathy Lane is the new affiliate sales account exec for the Travel Channel's southeast territory, based in Atlanta.

The annual edit conference of the ASME (magazine editors) April 19 at the Waldorf in New York will be hearing from Barry Diller, Michael Eisner, Gerry Levin, Ken Auletta and Jeff Berg, chairman of top talent agency ICM. Susan Lyne of Premiere is hon. chairperson.

Innovative Telecom Corp. in Nashua, N.H., named Edwin "Chip" Underhill its director of marketing and communications.

Brooke Laffan is the new fashion and retail manager for Travel & Leisure.

The Juvenile Diabetes Foundation and the publishing industry again join forces April 21 at the Pierre in New York for the annual fund-raising ball. Dick Munro, formerly of Time Inc., is hon. chairman.

Sunset magazine has a new Detroit manager, Jan Hess-Wahl.

Kathy Hart joined Traditional Home as an account manager.

GQ Publisher Michael Clinton promoted Giulio Capua to fashion and accessory director.

Allure created a new job, that of consumer products director, for Jennifer Cole, formerly of Vogue.

And now, the bad news. Morton Downey Jr. will start a 30-minute late night talk show on TV in June.

CMP Publications named Mark Holdreith publisher of Electronic Buyers' News.

Bill Kupper reports from Time Inc. that his Health magazine closed its May/June issue with 62 ad pages, the largest issue ever.

Southern Living in Birmingham, Ala., has a new marketing support director, Chuck Seibert.

While at Penthouse, the new Midwest ad manager is Michael F. Arens.

And in New York the City Council honored WCBS-TV newsman Jim Jensen for his 30 years at the station. And rightly, too.

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