Hewlett-Packard studies streamlining its buying

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Hewlett-Packard Co. is exploring options to streamline its global media buying activities after Publicis' acquisition of Saatchi & Saatchi. Both handle H-P media buying. Last year the marketer spent $213 million in U.S. measured media, according to Competitive Media Reporting.

Copyright August 2000, Crain Communications Inc.

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