Heye & Partner picks up German auction house business

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HAMBURG--Internet auction house Ansold.de -- jointly owned by Bertelsmann's Gruner & Jahr and RTL -- has awarded its advertising business to DDB Worldwide-owned Heye & Partner, Munich. The appointment followed a pitch including Saatchi & Saatchi, Jung von Matt and incumbent Philipp & Keuntje.

Heye is unveiling a multi-media campaign called "Auction with Action." Filmed in supermarkets and gas stations, the campaign features different people obtaining sought-after tickets for Formula One racing and soccer games long after these tickets were officially sold out.

Copyright March 2000, Crain Communications Inc.

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