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Adfolk usually deny employing "subliminal advertising," but fashion retailer French Connection not only is using the tactic but incorporating it into a tagline. The international print and poster campaign, from TBWA GGT Simons Palmer, London (AA, March 8), lays out the tag "Subliminal advertising experiment" so that the word "sex" can be read vertically. The ads also bear the French Connection hallmarks of a cropped shot of a model and large amounts of
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