High school sports site inks deal with Scripps

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Online high school sports sites network SportsHuddle.com signed a partnership deal with media company E.W. Scripps Co. Under the deal, SportsHuddle.com will provide 18 Scripps daily newspapers with technology to publish box scores and high school sports con-tent to both print and online additions.

The partnership includes co-branded high school sports sections of the newspaper sites. Both SportsHuddle.com and the newspapers will sell ads and share revenue. Advertisers on the co-branded areas include Nike and Energizer Co.

Copyright April 2000, Crain Communications Inc.

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