Hill, Holliday, Connors, Cosmopulos

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2002 Rating: 2 stars

2001 Rating: Not rated

Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos brought in $76 million in net new billings in 2002, including the $35 million CVS Corp. creative and media business.

For the expanding drugstore chain, the Boston-based agency produced a non-pharmacy-like ad campaign, such as commercials showing how CVS merchandise can improve one's life. In one commercial, an aging but active swimmer is fortified by vitamins, an energy bar and arthritis medication from CVS.

Hill Holliday's $68 million "Just the thing" campaign for Dunkin' Donuts replaced "Loosen up a little." It launched a relationship with Anheuser-Busch Cos., handling one of the most discussed commercials of the 2002 Super Bowl, in which the brewer's genuflecting Clydesdales salute New York.

Hill Holliday wants to bolster its New York office, which has a new pharmaceutical practice. It's also working to build a business-consulting practice.


Historically strong in financial services, Hill Holliday hopes to expand its retail practice on the order of home furnishings, snag pharmaceutical and biotech clients, beef up media buying and planning capabilities, as well as add an automotive account to its roster.

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