The jury for the second Hispanic Creative Advertising Awards comprised Yuri Vargas, art director at Young & Rubicam's Bravo Group, New York; Digna Roque, creative director at HeadQuarters Advertising, San Francisco; Favio Ucedo, creative director at Casanova Pendrill Publicidad, Irving, Calif.; Paco Olavarrieta, chief creative director at Vidal Partnership, New York; Juan Camilo Bernal, associate creative director at Enlace Communications, Los Angeles; Yoel Henriquez, senior copywriter at Zubi Advertising, Coral Gables, Fla.; Enrique Faillace, creative director, at Del Rivero Messianu, Coral Gables, Fla.; Bernadette Aulestia, director of target marketing at HBO; Jorge Flores, ethnic business development director at Kellogg Co.; Carlos Santiago, VP-marketing at QueRico.com.
Judges were prohibited from voting on work done by their agency or for their account.
Advertising Age editorial staff members on the awards jury included International Editor Laurel Wentz and reporter Mercedes M. Cardona.
The competition was coordinated by Michael Ambrosio, associate creative services manager of the Ad Age Group. The final judging took place on Aug. 1.
Staff for this report: All awards category reviews written by Mercedes M. Cardona, reporter; introduction by Laurel Wentz, AA International Editor. Editors: Karen Egolf, features editor; Mike Ryan, Special Reports editor; Nancy Coltun Webster, deputy editor; Sheree R. Curry, associate editor.