New Hispanic publication bows

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Si, a new English-language quarterly targeting the U.S. Hispanic market, makes its debut nationally Sept. 19. The four-color publication will have an initial circulation of 50,000. Advertisers include Caribe Hilton & Casino, Estee Lauder, Revlon and Discover card. A one-time color page costs $4,750. Si is published by Si Magazine Limited Partners, Los Angeles, and is overseen by publication director Joie Davidow, the founder of LA Style and LA Weekly magazines.

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