Hockey league signs sponsors

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International Hockey League said Coca-Cola Co., Anheuser-Busch's Bud Ice, Canstar and Carter have signed on for league-wide corporate sponsorship activities for the 1995-96 season. Coke's promotion will center on a street hockey league in selected cities. Bud Ice is "the official beer of the IHL" and will back the league's all-star weekend. Canstar, supplier of team jerseys, will incluide TV ads next season. Starter will provide licensed merchandise.

Copyright 1995 Crain Communications Inc.

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