Hoechst opens new print effort

Published on .

Taking its branding message a step further, Hoechst Marion Roussel will launch a new yearlong $5 million to $7 million consumer print effort this week through Marsteller Advertising, New York. Previous global ads showing hot air balloons that explained how to pronounce the company's name will continue to run as well.

Copyright May 1997, Crain Communications Inc.

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