Holding its own under FCB

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As the sole Interpublic Group of Cos. unit housed under Foote, Cone & Belding Worldwide, Campbell-Ewald avoided nearly all the pitfalls of its troubled bigger sibling. Warren, Mich.-based Campbell-Ewald expanded its General Motors Corp. relationship with national duties for Chevrolet's local dealers, while picking up hard-fought creative-focused assignments for Michelin North America and the U.S. Navy. Campbell-Ewald added $225 million in net new business for the year.

In the Interpublic restructuring, Campbell-Ewald traded its automotive skills for access to FCB's global assets. Then the agency added a retail unit to support Chevrolet field markets. Campbell-Ewald put Dan Fletcher in charge of CE Retail as exec VP-managing director. There were losses. Chevy will cease producing its 13-year-old Chevy Outdoors custom-published magazine. The agency lost no clients but was clearly affected by reductions in client spending. Last month, the agency cut up to 100 jobs and trimmed billings across the client roster.


Its clients are beginning to reflect more high-investment purchases-cars, insurance, tires. Watch for FCB to lean more on C-E for stability as the former True North Communications agency continues to struggle and Interpublic sets another mini-reorganization.

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