Holiday buying jumps among new Internet users

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Internet users with less than six months experience using the Web are more confident about shopping online this holiday season, according to a recent NPD Online Research survey. Sixty-two percent of Internet newbies plan to complete part of their holiday purchasing online, a jump of 100% compared to one year ago; most will spend between $100 and $300. NPD reports that Web sites associated with brick-and-mortar stores should benefit the most from online spending by new Internet users, as major retail chains dominated the top sites where they plan to shop this holiday. Newcomers say they prefer, Toys ``R'' Us, Wal-Mart, eToys and Barnes & Noble; more experienced Internet users cite, Barnes & Noble, eBay, eToys and CDNow as their preferred sites.

Copyright November 1999, Crain Communications Inc.

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