Holiday push for Mach3

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Gillette Co., Boston, promotes its Mach3 razor as a holiday gift in a new commercial breaking Dec. 7 from BBDO Worldwide, New York. The :15, titled "Jingle Boom," is part of a holiday push that includes Mach3 gift sets packaging the razor with Gillette shaving gel and after-shave for a $9.99 suggested retail price. Gillette is expected to spend a total of $200 million worldwide this year to promote the razor, which was introduced in July.

Copyright December 1998, Crain Communications Inc.

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