Holiday shopping could spur boom in Web commerce

Published on .

The 1997 holiday season is poised to become a watershed for electronic commerce on the Web.

Some of the leading retail brands, such as Wal-Mart, are putting a little real world holiday hype into their virtual storefronts. But beyond that, a number of the nation's main street retailers are moving away from fun, games and a corporate profile on their home pages. Instead, they are making strong moves toward selling online, which will have ramifications long after the tinsel is cleared from the living room floor.

For more on this story, see INTERACTIVE

Copyright November 1997, Crain Communications Inc.

Most Popular
In this article: