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ROCKY MOUNT, N.C.-Jerry Gramaglia, exec VP-marketing at Hardee's Food Systems, resigned last week upon the fast-food chain's decision to look outside the company to fill the new position of chief operating officer.

Mr. Gramaglia joined Hardee's as senior VP-marketing in May 1991, overseeing the launch of Hardee's Frisco sandwiches, fried chicken and Choice Values menu.

He was promoted to exec VP-marketing in January 1993 after helping boost quarterly earnings by 52% over the previous year.

Last fall, Mr. Gramaglia shifted the creative portion of Hardee's $80 million account to Deutsch from Ogilvy & Mather, both New York, a move that has brought mixed results. Deutsch's first effort, the "Hardee's Girls" campaign early this year, boosted neither sales nor franchisee morale.

First-quarter 1994 systemwide sales were down 1.7% over the previous year; second-quarter sales were off 0.9%.

Mr. Gramaglia said business is "back on track" with new TV spots that compare Hardee's prices and quality with competitors McDonald's, Burger King and KFC.

Mr. Gramaglia said he's open to working within the retail, package-goods and fast-food industries. He's also considering a position at a telecommunications company.

The chief operating officer will select Mr. Gramaglia's replacement. Nancy Abram, VP-field marketing, assumes chief marketing duties in the interim.

Other people moving:

R. Edward Anderson to chairman, president and chief executive, Rose's Stores, Henderson, N.C., from VP-finance. He succeeds George Jones, now president-worldwide licensing, Warner Bros., as president-chief executive, and Lucius H. Harvin III, who resigned, as chairman.

Charles R. Perrin, 49, to president-CEO, Duracell International, Bethel, Conn., from president-chief operating officer. He succeeds C. Robert Kidder, who remains chairman. Charles Kiernan, 49, succeeds Mr. Perrin as chief operating officer, from president, Duracell North America. David Bluestein, 48, succeeds Mr. Kiernan, from president, Duracell's International Development Markets unit.

Gerald Hansen resigned as president-chief operating officer of Sportstown, Atlanta. Founder-CEO Thomas K. Haas assumes Mr. Hansen's duties at the athletic goods marketer while searching for people to fill new posts of VP-marketing and VP-merchandising.

Jorge Gigante to president, Coca-Cola International's Rio de la Plata division, Buenos Aires, from senior VP, Coca-Cola International, Mexico City. He succeeds Luis Arzeno, now adviser to the president, Coca-Cola's Latin American Group, Buenos Aires.

Ken Constable to senior VP-marketing and operations, a new post at Nabisco International, New York, from regional VP-Latin America, PepsiCo, Fort Lauderdale, Fla.

Lynne Bonson to VP-general manager/Europe, a new post at Calvin Klein Cosmetics Co., London, from general manager-U.K.

Paul Enghauser to VP-marketing and advertising, Century 21 Real Estate Corp., Irvine, Calif., from exec VP-marketing, Marketing And, Laguna Niguel. He succeeds Bruce Oseland, who left.

Kathleen T. Mocniak, 44, to new-business development-marketing information systems director, Leaf, North America, Lake Forest, Ill., from business development-marketing services director, Nabisco Foods Group's LifeSavers Division, Winston-Salem, N.C. She succeeds Joe Alexander, who left.

Laureen LaTocha, 32, to marketing programs director, a new post at Renaissance Hotels International, Solon, Ohio, from manager-U.S. corporate advertising, British Petroleum, Cleveland.


SANTA ANA, Calif.-Mark Choate has been named exec VP-executive creative director at Foote, Cone & Belding, effective Sept. 7.

Mr. Choate, 41, will succeed Larry Kopald as the executive responsible for the Mazda Motor of America account. Mr. Kopald is leaving in October after six years as head of the creative department.

Mr. Choate joins FCB from D'Arcy Masius Benton & Bowles, St. Louis, where he was senior VP-group creative director on the Anheuser-Busch business.

Elsewhere at FCB, Fred Wray, 40, has been named exec VP-worldwide media director from senior VP-media director, FCB North America. Mr. Wray will commute between the Chicago and New York offices.

He succeeds Joseph W. Ostrow, now president-CEO of the Cabletelevision Advertising Bureau, New York.

Other people moving:

Bill Thorburn to partner, a new post at Hunt Murray, Minneapolis, from head, Thorburn Design, which becomes a business unit of Hunt Murray. President Patrick Hunt and Creative Director Mike Murray are the other partners.

Bill Dahl to president, Quantic Communications, Andover, Mass., from director of creative services. He succeeds Don Berman, who left.

Bruce Kelly, 45, to exec VP-group director, a new post at Lowe & Partners/SMS, New York, from senior VP-management director, J. Walter Thompson USA.

Jeffrey McClelland, 32, to exec VP-director of client services, a new post at McAdams, Richman & Ong, Bala-Cynwyd, Pa., from VP-management supervisor.

Lou Schiavone, 40, to senior VP-creative director, a new post at W.B. Doner & Co., Southfield, Mich., from VP-associate creative director. Also: Mike Ward, 40, to senior VP-creative director, a new post, from senior VP-associate creative director. At Doner's Baltimore office: Bruce Boder, 45, to senior VP-creative director, a new post, from president, Bruce & Chato, Southfield, Mich. He shares creative duties with John Parlato, also senior VP-creative director.

Michael McDonald, 40, to senior VP-executive management director, diversified accounts, a new post at J. Walter Thompson USA, Detroit, from senior VP-management director.

Kevin Brown, 37, to senior VP-associate media director, Young & Rubicam, Detroit, from senior VP-director of negotiations, General Motors Mediaworks, Warren, Mich. He succeeds Elton Kruger, who left.

Sidney L. Cohen to senior VP-planning and development, a new post at Freed & Associates, Baltimore, from planning and development director.

Paul Gillis, 44, to senior VP-director of training, a new post at Ross Roy Communications, Bloomfield Hills, Mich., from VP-training, Maritz Performance Improvement Co., St. Louis. Also: Gregory Holub, 45, to VP-account supervisor, a new post, from the same title at Yaffe & Co., Southfield, Mich.

Calla Ruggera, 27, to regional account exec, a new post at Goldberg Moser O'Neill, San Francisco, on the Kia Motors America account, from senior account exec, Graham Advertising, Colorado Springs, Colo.


NORWALK, Conn.-David G. Lyon, 83, an ad agency executive who specialized in package-goods and consumer interactivity programs before the computer age, died Aug. 5 at Norwalk Hospital of a heart ailment.

From 1959 until he retired in 1990, Mr. Lyon ran an eponymous Westport agency.

The son of Alfred E. Lyon, former chairman-president of Philip Morris Cos., David Lyon served as a senior VP at Cecil & Presbrey, New York, supervising the Philip Morris account in the 1940s and 1950s.

The agency was dissolved in October 1954 following the death of founder James Cecil and the departure of key executives and accounts, including Philip Morris, which moved Marlboro to Leo Burnett Co., Chicago, where the repositioned brand was given its "Marlboro Man" image.


James C. Rice, 52, died Aug. 17 of cancer at his Cincinnati home. Mr. Rice was senior buyer-planner in the media department of Sive/Young & Rubicam, where he worked for 23 years.

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